Connect to EIC, Connect to Growth

The secret of business growth is deceptively simple: if you can acquire more customers and keep them for longer, your sales will accelerate. To achieve this, we help our investees to build a scientific, data-driven approach to customer acquisition and retention.  

This is why we’ve built our dedicated, in-house customer acquisition & retention team. The expert team, whose background spans marketing and strategy, works closely with our leadership teams to enable them to build efficient customer acquisition engines. It’s a different way to think about your marketing function. Many organizations consider marketing a cost source rather than a profit center for your business, driving its growth. By shifting the focus to customer acquisition, we’ve found this to be a catalyst for growth. 

In practice, that means compiling much more accurate and comprehensive data and then putting this information to work. Our experts focus on data points such as customer lifetime value, customer acquisition cost, and which customer segments generate the most value for your business. Based on that data, you can focus your efforts with much greater precision. 

Getting this customer acquisition funnel right gives entrepreneurs a competitive advantage and is essential to delivering potential growth in a business. Guidance on the foundations, such as primary research with customers and prospects, optimizing your digital marketing team, or implementing more sophisticated marketing tools, can put your business on the right pathway to a more strategic approach to improving customer acquisition and retention. We work with our investees to provide this help and equip them for the future.